Monday, June 16, 2008

Going Green at Fink's Jewelers


by Veronica M. Wilson
John Hardy Store Captain, Triangle Town Center, Raleigh, NC

Triangle@finks.com

When I first started with Fink's Jewelers, I was introduced to the John Hardy brand. Instantly, I was intrigued by the craftsmanship and Balinese-inspired designs. At the time, I was totally unaware of the effect the John Hardy brand would have on my life.
Passionate about the environment and our impact on it, John Hardy became one of the first companies to take a stance on global warming. As a way to offset the carbon emissions of print advertising, John Hardy began to reforest the island of Nusa Penida (just off the coast of Bali).
His headquarters and workshops in Bali are located on a fully functioning organic farm where all of the buildings are made of sustainable bamboo. On the compound, where the Hardy family also lives, they grow all of their own vegetables and grains. Each day, more than one hundred artisans and craftsmen, including John Hardy himself, sit down for lunch under an open canopy.

I am so proud to carry John Hardy's collections in my store, but I am even more proud and passionate about one collection in particular. The aptly named "Bamboo Collection," available in sterling silver and 18 karat yellow gold, is designed to raise awareness and funds for the bamboo reforestation of Nusa Penida. On each piece from the Bamboo Collection, the number of bamboo planted is stamped inside. A great reminder of how we can be fashion forward and environmentally friendly at the same time! Who knew it could be as simple as wearing stunning jewelry? Please stop by Fink's Jewelers store to take a look at our large assortment of unique and beautiful John Hardy pieces.

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Items features in this blog:
John Hardy 18k Bamboo Slim Ring
John Hardy Set of 3 Bamboo Slim Bangles
John Hardy Bamboo Cuff Links
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Veronica has been in the jewelry business for nearly three years, the past two of which have been with Fink's. A native of Raleigh, NC, she studied International Business at Meredith College. She also has three certificates from the Gemological Institute of America.