Wednesday, October 22, 2008

The Pink Ribbon Gathering

by Sarah Floyd, Fink’s Jewelers, Sales Associate at 419 at Colonial Avenue, Roanoke, VA

This week marked Roanoke’s 11th annual Pink Ribbon Gathering. This American Cancer Society fundraiser is a project that the Fink family whole-heartedly supports and Marc Fink has actively backed it for years, hosting a table at the event as well. In the past Fink’s Jewelers has partnered with Mikimoto, Cartier, John Hardy, Roberto Coin and David Yurman for this event.

The Pink Ribbon event began as a Pink Ribbon Tea to raise fund for the local American Cancer Society Discovery Shop. It was hosted in the basement of St. John’s Episcopal Church. Ladies came in hats and white gloves to support this great cause. A fashion show of Discovery Shop fashions served as entertainment and a group of volunteers made sandwiches, tea and sweets. In the first year almost $10,000 was raised.

Over time, with excellent volunteer leadership, the event has expanded and grown into a large luncheon. The Pink Ribbon Gathering is now hosted at the Hotel Roanoke and Conference Center. Over 600 attendees participate in the event. The luncheon includes a pre-Gathering time, gourmet lunch, fashion show, jewelry giveaway and a speaker.

Fink’s sponsorship has grown as well. This year we donated 100 gift bags containing jewelry, Fink’s Jewelers Gift Cards and one bag had a grand prize in it from a vendor partner. This year David Yurman and Fink’s are donating a necklace and earring set from the Pavé Quatrefoil Collection! No wonder the gift bags sell out before the day of the event! Proceeds from the gift bags are donated in full to the American Cancer Society to help find a cure for and contribute to the fight against breast cancer.

At 2007’s luncheon Janie Fink, author and survivor shared her incredibly funny and moving journey through cancer and beyond and received an enthusiast standing ovation from the crowd.


Annually, this event nets over $55,000 for the American Cancer Society breast programs and services. To find out more about the 2008 event that took place October 20, please go to www.pinkribbonroanoke.org.

Sarah Floyd has been in the jewelry industry for 27 years, the past 10 with Fink’s first as manager at Towers Mall and 419 @ Colonial Ave. and now as a Sales Associate at 419 @ Colonial Avenue, Sarah has been involved with the Pink Ribbon Luncheon as a committee member and attendee for the past 7 years. She is shown here with a rather handsome Abercrombie and Fitch model and Joy Davis of Fink's SouthPark.