Time to ‘Blog’ my marketing director says ... Hmmm, what to write about? How about a passion of mine, fine timepieces. To me a nice wristwatch is like a great cigar after a steak at Ruth’s Chris ... it just gets my juices flowing! Seriously. I can remember coming to this company about 6 1/2 years ago. I had only sold watches like Seiko, Citizen and Movado just to name a few. Nice watches, don’t get me wrong. The difference is how they are made, mass production vs. mass inspection. I've learned that a watch connoisseur would rarely settle for a watch that is not self-winding if given the choice.
It’s not just the name of the brand, but how the watch is made that is so sexy! The great thing about my job is I get to visit these beauties EVERY DAY!! We carry watches like Patek Phillippe, Rolex, Bretling, and many more. Watches that take 8 months to make from start to finish. I guess the craziest thing about selling nice timepieces is that 95% of people in America don’t own a watch over $500. All the watches we have in our store are over $500, so I always say I live in a warped universe.
The reality is, the watches tend to be more expensive just because there is a lot more hands-on craftsmanship. For instance, Breitling sends every one of their watches to a test facility in Switzerland called the C.O.S.C where they are unbiasedly re-tested to ensure perfect accuracy. They have to be accurate to -4 to +6 seconds a day for self-winding, automatic timepieces. They also created the first and only quartz watch that is C.O.S.C certified, (the C.O.S.C. had never given the certificate to anyone for a quartz watch because they are usually pretty accurate at +,- 30seconds a year. That’s pretty good timekeeping but for a battery operated watch, very common). They have the ‘superquartz technology that is accurate to within +,- 3 seconds a year… the most accurate timepiece in the world!
Myself, I like the old fashioned way of keeping time. Besides, Marc Fink won’t mind if I’m 6 seconds late, (ya right!) Just think, A watch that has no battery… just running off the movement of your wrist! I heard someone once say, "It’s like a tiny miracle going on in there!" and it’s true. It is old-world craftsmanship that propels the watch….the meticulous love of a watchmaker painstakingly putting together an instrument that contains in some cases over 500 individual parts! Wow.
The part I love the most is just the feeling you get when you wear them. You know you have a great timepiece when you want to wear short sleeves when it is 35 degrees outside! You’re either crazy ... or in love with time! I have many clients and friends who have great watches. Some have a watch for different outfits. Others have just one that they love.
The truth is whether you spend $500 or $50,000, watch making and watch buying are precious arts. The right watch says a lot about you, but does not define you. As a guy especially, it is one of the few things you can get away with these days. They might be able to question the earring in your ear ... but never the timepiece on the wrist!
Carlos has been in the jeweler industry for 12 years, over half of that with Fink's. He and his beautiful wife Lori have been married for 10 years and have a superstar son, Kobe and a baby daughter, Avery.
