New for Spring from John Hardy

This spring, John Hardy releases the newest addition to the popular Kali collection. This new collection, called Kali Arus, uses the smoothed river rock design of the original Kali motif and blends it with the organic shape of Bali's flowing rivers and streams. The high-polished silver of the stone pattern is contrasted with the deep oxidation in the grooves between stones, resulting in a beautifully simple yet stunning piece that speaks volumes about the Balinese home that it was inspired by.

This set of two stackable rings personifies the Kali Arus collection. Each has its own shape, yet they fit perfectly together, just like the pebbles that line the river beds of Bali. Set of two - $295

These slim hoop earrings have the same gentle undulation as the quiet streams of Bali, yet still make a beautiful statement with designs on both the inside and outside of the hoop. $395

Unlike the stackable rings and hoop earrings, this drop necklace makes a more powerful statement. While the same smoothness and flow is felt in the design, the size and shape pay tribute to the true power of the waters of Bali.

Like the set of rings, this set of 3 bangles is stackable. Worn separately, one bangle ads a simple and quiet refinement, but worn together, all three bangles make a beautiful yet bold statement piece. Set of 3 - $595

The Kali Arus collection from John Hardy will be available in all stores by Tuesday, March 29th!

Top Trends: 2011 Academy Awards

The Oscars is known for being the awards season closer; the biggest, the best, and definitely the most glamourous. Let's take a look at the 3 biggest jewelry trends that were seen on the 2011 Oscars red carpet.



Playful Jewelry

Natalie Portman's tassel earrings were a bold statement piece that more than made up for her bare neckline, and the eye catching movement kept everyone's attention. These beaded tassel earrings from Honora come in a variety of colors, and they're sure to bring a little extra fun to any evening out! Come see them in person at one of our 17 stores, or check them out at http://www.honora.com/!
Image by Honora.

LA: The New Emerald City

There was no shortage of color on the red carpet last night, and emerald was definitely favored by all attendees. Reese Witherspoon sported stunning emerald drop earrings and matching ring, and Amy Adams wore a bold emerald drop necklace against her deep sapphire gown. Fink's has emerald styles that range from the simplest studs, to unforgettable show stoppers, like the emerald and diamond ring shown at left.

Classic Diamonds & Gold

Despite all the kicky styles and colors, some stars kept it simple without sacrificing any of the wow factor. Jennfier Hudson managed to support more than 1000 total carats of diamonds on her tiny new body, including a classic tennis bracelet. Teen queen Selena Gomez wore a gold and diamond cuff bracelet, similar to the Roberto Coin Granada bracelet, featured to the right. You'll never go wrong when you stick to the classics!

It's Diamond Dash Season!

Spring is upon us and summer is just around the corner and that means... time to start rolling out the Diamond Dashes! Maybe you particpated last year in the Roanoke or Richmond Diamond Dash, or maybe you're new to the idea and would love to know what all the fuss is about. Either way, you've come to the right place, because I'm going to explain what a Diamond Dash is, how you play, and what you can win!


First off, you should know that we'll be hosting Diamond Dashes in Norfolk, Charlottesville, Greensboro, Charlotte, Fredericksburg, Roanoke, and Richmond! Whew! That will give YOU plenty of chances to hone your skills with your partner, and compete to win this $15,000 Ritani diamond ring!


Now that you know what's at stake, let me give you a little background info. A Diamond Dash is a text message based scavenger hunt. Couples are asked to go online and submit their love story telling us why they deserve the chance to win this gorgeous Ritani diamond ring! From these entries, the best couples will be chosen to compete in the scavenger hunt. Once you're chosen, you'll receive details about the kick off location and after party. At the after party, which happens immediately after the scavenger hunt, you'll get to refuel with some free food and water, and find out who won the most points, making them the winner! No matter what, every couple will walk away with a fabulous coupon book from Fink's and our sponsors, and a free t shirt. We hope to see you at one (or all!) of our Diamond Dashes!


For more info, visit http://www.finks.com/ and click "locations" and "events".

Valentine's Day Gift Guide

Everyone says that wives and girlfriends are easy to shop for; after all, girls love jewelry, and there's practically an infinite amount to choose from, right? Wrong. Don't forget boys, all that glitters is not gold, and no girl wants to wake up on February 15th with a green neck or finger! But don't worry, you've come to the right place, because we've got the perfect Valentine's Day shopping list for the discerning shopper on any budget!




This Roberto Coin 18k white gold heart pendant is perfect for the girl who appreciates elegant simplicity. This necklace will go with any outfit, so she can always have your heart with her. $260 (Available in a variety of styles, and in 18k yellow gold).





Fun and playful with a sense of refinement, this John Hardy bamboo heart charm bracelet is for the young or young at heart. The bracelet is sterling silver, and is available with pink, black, or white gems. $395






If your Valentine likes a little variety, this David Yurman stackable diamond heart ring is just the ticket. This ring can be stacked with other Yurman styles or worn on its own, so whether she feels like a little sparkle or a lot, she's got options. Available with a heart, clover, or oval. $295





This colorful and classy 60" Honora pearl necklace with bright gemstones can be worn long, or doubled up for a short look, and it's sure to add a little flair to any outfit! $225

Other Honora styles, including earrings sets, start at just $50!

With the perfect little promise ring, we promise this will be a Valentine's Day she'll never forget. This ring represents a promise of love, fidelity, and a future together. Available in 14k white gold or two tone (14k yellow and white gold), with a .10-.15 carat diamond. The pictured style features a .10 carat diamond set in 14k white gold, for $375. (Varying styles range from $375-$475).

Sparkling Celebs at the Golden Globes

This year's Golden Globes red carpet was better than ever. There were some surprises, like January Jones' risque yet elegant red cutout dress from Versace. There were also some things that didn't surprise us at all, like Helena Bonham Carter wearing two different colored shoes. One thing you can always expect on the red carpet, however, is amazing jewelry.

Sarah Hyland from Modern Family made a statement with a gorgeous 50 karat diamond and pearl collar necklace from Mikimoto. The gold South Sea pearls compliment her dress, by Max Azria.

Mikimoto is known for being the premier producer of the world's finest cultured pearls. Their exceptional design, paired with the quality of their craftsmansip, is known the world over. Mikimoto is available at Fink's Jewelers both in store and online. We carry everything from the simplest set of studs for the beginner, to intricate Black South Sea lariat necklaces with diamonds. As Sarah knows, Mikimoto always makes a statement, and Fink's can help you find yours!

Sarah wasn't the only star sporting a Fink's brand last night; news correspondant for E! and reality sweetheart Giuliana Rancic was spotted wearing Ippolita Super Tear Drop earrings in Mother of Pearl, from the Wonderland Collection.

Ippolita, like Giuliana, is Italian. The brand is known for it's playful whimsy, colorful stones, and sculptural design elements. Ippolita's collections include a multitude of stones and metals, like smoky quartz, amethyst, blue topaz, mother of pearl, and more. Each of her designs are available in a variety of these stones, so there's a color and style for everyone. Guiliana's earrings start at $895, but smaller versions start at just $295, so you can have a lot of look without spending a lot!

If you have questions about any of the designers or styles featured in this blog, please don't hesitate to contact your local Fink's store, or visit us online (especially since not every Fink's store carries Ippolita) at http://www.finks.com/. We're always happy to send pictures, help you make an online purchase, or answer any questions!

New Year Engagement News!

Reese Witherspoon is known for a lot of things: her always-hit movies, her fabulous hair, her easy Southern charm, and now, her amazing 4 carat Ashoka diamond engagement ring by William Goldberg (available at Fink's!).


Jim Toth, an agent, and Reese started dating almost a year ago and have been inseperable ever since. When Jim decided he was ready to pop the question, which he did over the holidays, he knew he wanted something unique, rare, and beautiful, just like Reese. Ashoka diamonds are prized for their exceptional beauty and rarity. They can only be cut from rough diamonds that are at least 3 carats, and only 10% are good enough to carry the Ashoka name.


Speaking of the name, "Ashoka" has a namesake, in the form of an ancient Hindu warrior-emperor named Ashoka Maurya, who possesed a 41 carat flawless diamond. During his rule, Ashoka experienced a reawakening in 262 BC that prompted him to promote harmony, respect, and compassion as the only path for his people.


Reese's Ashoka diamond ring features a 4 carat center stone and a platinum band with pave diamonds (left).


Similar styles available Fink's* include the 3-stone ring on the right. The center stone is .71 carats, and the side stones and pave diamonds in the band total .81 carats. With 1.52 total carat weight, it may not be as big as Reese's, but you can be sure that the diamond is just as perfect!

The 3-stone ring retails for $9,450.

* Ashoka by William Goldberg is available at the following Fink's locations: Dulles Town Center in Northern Virginia, our Flagship store on 419 at Colonial Avenue in Roanoke, Short Pump Town Center in Richmond, and SouthPark Mall in Charlotte, NC.

Finally! Prince William Puts a Ring On It!

After six years, Kate Middleton has finally done what some said she couldn't; she finally got her proposal from Prince William, heir to Britain's throne. Proposing in Kenya, after asking her father's permission, Prince William gave Kate the 18 carat sapphire and diamond stunner that was last seen on the finger of his late mother, Princess Diana. William said that in giving Kate his mother's ring, he made sure she, "didn't miss out on today." The sapphire ring is gorgeous, yet untraditional in that the center stone isn't a diamond. This is fitting, being that couple's relationship wasn't your typical royal romance.

Once called the Stone of Destiny, the sapphire seems like a fitting choice for the untraditional bride. Whether you're looking for that perfect ring for your bride to be, or something special for your long time love, come visit Fink's at one of our 17 locations and see our beautiful selection of sapphire and diamond rings that are sure to make her feel like a princess.

The ring on the left features a 1.4 carat sapphire with .72 carats of round brilliant diamonds, set in 18k white gold, $3150. The ring on the right features a 2.10 carat sapphire with .83 carats of round brilliant diamonds, set in 18k white gold, $2575.

Gifts That Sparkle!

There's nothing better than the D-word during the holidays... that's right, diamonds. At Fink's, there's nothing we do better than diamonds, so we've put together a handy little gift guide with a range of price points, so whether you want to spend a little or a lot, Fink's is the place to go!

Diamond Studs ~ Every girl, young or old, needs a good pair of diamond studs; it's practically a right of passage. They're classic, they go with everything, and they start at just $195.

Roberto Coin Tiny Treasures ~ For the girl that likes a little personal flair to her jewelry, Roberto Coin Tiny Treasures are sure to make her smile. Whether she loves the beach, you, or just diamonds, there's a Tiny Treasure pendant for girls with every taste. Palm trees, hearts, dragonflys, hamsas, crosses, starfish, horseshoes, and many, many more! Prices range from $300-$1,500.

David Yurman Albion Rings ~ These sterling silver rings with pave diamonds from David Yurman's Albion Collection are perfect for everyday or a special occasion, although we're pretty sure once she puts one on, she won't want to take it off!

Diamond Tennis Bracelet ~ For the sophisticated woman in your life, nothing quite says "status" like a diamond tennis bracelet from Fink's Jewelers. 39 round brilliant diamonds set in 14k white gold, this bracelet is truly for the woman who does it all, has it all, and loves it all. Starting at $1,900.



As always, call any Fink's store throughout Virginia and North Carolina, and our sales associates will help you find that perfect gift that fits her, and your budget, just right.

Designer Spotlight: John Hardy

Legend of the Dragon

John Hardy’s Naga collection debuted in 2008 and is reaching back to those roots for inspiration for the newest pieces in 2010. Every John Hardy collection tells a story, and Naga is no different; meaning “dragon,” the Naga collection draws inspiration from many Balinese myths that revere the dragon as a symbol of prosperity and good luck. The fall 2010 Naga Lava collection features the same dragon motif, but with Art Deco influences coming through in the pave set stones that come in lots of bright colors. This colorful update to an old favorite makes it easy to fall in love with John Hardy’s collections, whether it’s for the first time, or all over again.

Background on John Hardy jewelry

When artist and designer John Hardy visited Bali in 1975, it set in motion important events that many jewelry boxes are forever grateful for. In Bali, Hardy found himself inspired by the local artisans work, and the environment from which it was inspired. He began to devise new ways to incorporate the ancient Balinese craft into a modern and sustainable line of jewelry for the 21st century. Through his innovative new twists on ancient designs, John Hardy jewelry was born in 1989. Bali continues to be a stronghold of inspiration for Hardy, who now lives there full time. It’s clear through his designs, and the way his jewelry gives back to the land that it comes from (with bamboo seedlings being planted for every piece from his bamboo collection) that Hardy holds a deep respect and commitment to Bali, and regards his jewelry as much more than just a decoration, but as a story and tribute to the Balinese culture from which it was born.


Don’t forget, Guy Bedarida, head designer and creative director at John Hardy, will be visiting our Norfolk store at MacArthur Center on Thursday, November 4th. Come hear Guy talk about his beginnings and inspirations, and shop pieces made exclusively for his public appearances that can’t be found anywhere else!

Can’t be there? Join us on our twitter account for live, play-by-play updates of the event, including pictures! www.twitter.com/FinksMacarthur

From a Fink's Customer

To: SouthPark
Subject: Fw: My journey at Fink's

Mr Fink

I would like to thank you for an excellent product and superior customer service!

On my journey to find the perfect engagement ring for my girlfriend, I had feelings of doubt and worry. Financially, I am not in the best of conditions and really wanted to impress my girlfriend with a wonderful ring. I have been searching online and in stores for over two months, counting down to the day I planned to propose. Other jewelry stores I have visited have left a bad taste in my mouth about jewelry companies. I felt as though if I wasn't spending enough money then I didn't matter. When I have been assisted by many sales reps, I felt a change in tone when I told them what my budget was. Some have tried to talk me into a price I knew I could not afford.

When I came to Fink's, I felt a calmness come over me with the way I was treated. I spoke to Joy (Davis) the very first day and still had a paradigm of no self worth when I came in. She seemed busy, but quickly assisted me. She took the time to educate me and explain how Fink's product was different. From the patented cut to the all around quality of your product. She spent a lot of time with me even though other customers were there.

I told her the day I wanted to propose and she got on the phone to get some price quotes and scheduled a transfer for a diamond from another store. She explained she would be on vacation, but would have someone assist me with the final purchase. Joy called me discreetly in respect, not to alert my girlfriend.

I returned to the store on Thursday with the mindset to tell them I still wanted to wait and make up my mind later, but when I saw the diamond Donna (Hilfiger) presented to me I was amazed at the quality! I was so use to telling other jewelry stores I will be back and always had an indecisive feeling. I had the same experience from Donna and Joann (Quann) that I had with Joy. Donna made sure to tell other customers she was currently assisting me and she would be with them afterward, which made me fell appreciated! I did a credit app and was approved. Joann was working in the office and explained my monthly payment and the importance of paying on time.

I always appreciate good customer service. Your staff at Southpark mall is above anything I ever expected! They are genuinely helpful and passionate about what they do. I thank you for company. As far as I am concerned, you have the king of all jewelry stores! Thank you for turning my nightmare into a dream come true!

PS I will be back to buy her wedding band.

Thanks for everything!
J

Here We Grow Again ...

Coming in October, Fink's Jewelers will be opening our 17th store! Located in The Village at Spotsylvania Towne Center in Fredericksburg, Virginia, this new store will bridge the gap between our three stores in Richmond and two stores in Washington, DC. You'll find the same luxury jewelry designers and fine Swiss timepieces in this new location as you do in any of our other 16 Fink's Jewelers stores, such as David Yurman,
John Hardy, Roberto Coin, Mikimoto, Ippolita, TAG Heuer, and Raymond Weil.

In addition to the industry's hottest jewelry and watch fashions, we will offer an incredible diamond selection. Throughout our long history, we've remained a leader in diamond engagement rings. From international bridal designers like Ritani, to our very own Fink's diamond selection, you're sure to find the perfect diamond for the best value.

Opening October 2010 ~ Fredericksburg, VA

Spotsylvania Towne Centre
137 Spotsylvania Mall
Fredericksburg, VA 22407
finks.com/fredericksburg

BeadforLife Open House

Trinity Episcopal Church in Buchanan, VA is hosting a BeadforLife Open House. BeadforLife eradicates extreme poverty by creating bridges of understanding between impoverished Africans and concerned world citizens. Ugandan women turn colorful recycled paper into beautiful beads, and people who care open their hearts,homes and communities to buy and sell the beads.

This is a women's microfinance project begun in the slums of Uganda by a handful of women who worked in rock quarries with small hammers breaking rocks for a $1.00 a day. Most of them have contracted AIDS from their husbands and their children are born infected with the virus. As women die, others take their children in. They have built 5 houses, a clinic and a school with proceeds for the sale of jewelry they make from scrap paper. Lives have been changed. The world is a better place because of these brave women and their sponsors here in the US.

This special fundraising event is a cause supported by Maryanne Meloy from our 419 at Colonial store in Roanoke. "I believe microfinance projects are the key to women and children gaining independence and freedom on so many levels," says Maryanne. "I am so thrilled we at Trinity will be doing a small part to further this cause. It is a great tie-in for me as it combines my love for finely crafted and unusual jewelry with a deep interest in the growth of microfinancing around the world and with my understanding of mission. I am gladdened by The Episcopal Church's Millennium Goals Office support."

Aimee, a graduate student majoring in African and Asian studies at George Mason, visited one of these projects in Marrakesh and was so excited. She and Maryanne presented a program about it at Trinity and at Community School.

Contact Maryanne at 540-254-2203 or divadaedalus@verizon.net. Click here to learn more about Bead for Life. Hope you can come!!!

Fink's Jewelers Proudly Supports H-E-A-R-T INC

On May 22nd 2010 Fink's Jewelers provided a David Yurman sterling silver heart pendant as a door prize for the H-E-A-R-T INC Tennis challenge at Raintree Swim and Racquet Club in Richmond, Virginia. Shown to the right is Debbie Smith holding the Yurman Heart necklace.

The mission of H-E-A-R-T (Hope Exists After Rape Trauma) is to provide HOPE for victims of sexual assault through the provision of essential and therapeutic support, by affecting positive change in laws influencing their lives, and by educating both the public and professionals commissioned to serve victims. A vital issue in this matter involves the use of DNA. To enhance that use, H-E-A-R-T will promote the continued use of DNA, and through educating legislators, law enforcement officials, and others, promote its expanded use and continued improvement. H-E-A-R-T promotes victim empowerment and encourages the public to have a greater understanding of and respect for sexual assault victims.

Debbie Smith Act (taken from h-e-a-r-t.info)
On March 3,1989, Debbie Smith was kidnapped from her home while her husband, a police officer, was sleeping upstairs. She was dragged into the woods behind her Williamsburg, Virginia home and raped. The rapist threatened Debbie not to tell, and reminded her that he knew where she lived. Bravely, Debbie went forward and told her husband Robert of the assault. The rape was officially reported and she consented to a forensic exam.

After the sexual assault, Debbie feared that her unknown attacker would return to further harm her or her family. This fear was paralyzing. During the first few years following this attack, Debbie was suicidal. Only the fear of her family finding her body prevented her from following this thought through. Some days, she and Robert drove around Williamsburg looking at homes because Debbie wanted to move. Other days she felt furious at her attacker for the effect he had on her and her family. On those days, she refused to move.

The traumatic effect of the assault remained with Debbie and her family for six and a half years, and then her perpetrator was finally caught through a DNA database known as CODIS (Combined DNA Index System). The man who sexually assaulted her had abducted and robbed two other women. Their attacker was identified through an ATM photo where he made them take out their money. When his DNA was put into the system there was a match. Debbie’s attacker was convicted of rape, abduction, robbery, burglary and larceny. He was sentenced to two life terms plus 25 years in prison. Because of the suffering Debbie and countless other victims of sexual assault have faced, legislation has been passed to improve investigations and services for this crime. The Debbie Smith Act, now part of the Justice For All Act of 2004, was signed into law on October 30, 2004. For a complete look at this law, see the web site noted above.

Debbie Smith travels around the country with her husband Robert to talk about her experience. Her purposes for talking about the attack are to help in her healing and to be a voice for the many women who have not been able to speak out. They would like to take away the stigma that comes with rape that puts the blame back on the victim. They would also like to put rapists in jail before they have a chance to continue their rampage, as most rapists will attack between eight and twelve women.


Send all questions, comments and suggestions to info@h-e-a-r-t.info

Oodles of Love in Carolina

“My little old dog:
A heart-beat
At my feet.”
- Edith Wharton

My guardian angel does not have wings. She has curly hair, a skip in her step, and an ever-wagging tail. Coco, my ten-year-old miniature “rescue” poodle, has been the one doing all of the rescuing since I adopted her from Carolina Poodle Rescue six years ago. She needed a loving home, yes, but I needed to heal my wayward heart. She arrived at a lonely, tentative time in my life and brought me the spirit that I needed to move forward.

I am ever-thankful for Coco and for Carolina Poodle Rescue, a private rescue group near Spartanburg, South Carolina. In the past nine years, they have carefully matched over 2000 fuzzy companions with their “furever homes.” Thanks to Dreamweaver Farms, CPR’s 50-acre haven in upstate South Carolina, they are able to provide rehabilitation and sanctuary, whether temporary or permanent, for poodles and other needy dogs. CPR focuses on poodles and poodle mixes, but as director Donna Ezzell explains: “We take in non-poodles from time to time because a non-poodle’s story touches the heart of someone here.” Their efforts are funded solely through adoption fees and donations, but I am amazed at how conscientiously and generously CPR cares for every creature who crosses its threshold. It was my admiration for all that CPR does that inspired me to join their team of volunteers.

My volunteer work with CPR even merges nicely with my work at Fink’s Jewelers. A retail schedule actually allows for unique availability when it comes to transporting dogs to the safety of the farm or from the farm to their adoptive families. At first I was sad that I wasn’t able to help out on the weekends, which is when most volunteers are available. However, I usually have a day off during the week, so I can fill in on weekdays when other volunteers are at work. I also make an effort to integrate my experience at Fink’s Jewelers with my CPR involvement. I’ve worked in the office and on the sales floor at Fink’s Jewelers. I apply my knack for paperwork and my passion for developing client relationships to help CPR treasurer Beth Jancse maintain one of their adopter databases.

Carolina Poodle Rescue and Fink’s Jewelers are among the many blessings for which I express gratitude this Thanksgiving - and every day. My rescue poodle is the embodiment of so many blessings – my guardian angel, my heart-beat, Coco.

To learn more about Carolina Poodle Rescue, please visit their website and check out their page on Facebook.

Now through December 16, 2009, support Carolina Poodle Rescue, just by voting at care2.com. The winning shelter will receive $10,000!

___________________________

Ellen Freeman has been with Fink's Jewelers for 4 years. When she's not busy rescuing poodles, she enjoys synchronized figure skating and spending quality time with friends and family.

Fink's Jewelers proudly honors our rich tradition and history for helping our communities become a better place to live, work and play. Each year we provide financial and in-kind support to numerous organizations and encourage our employees to become active leaders in the community.

How I Turned an Heirloom Diamond into a New Ring

by Cindy Siegler, Fink's Jeweler's customer, Atlanta Georgia

I have done business with Fink's Jewelers for over 20 years, so I knew if I was ever going to redo my grandmother’s ring (which was very precious to me) it must be done by someone I could trust. The original piece and current center stone belonged to my grandmother. The center stone was her engagement ring from 1920; it was a “mine cut” diamond which had chipped over the years.

I wanted a ring for my right hand which represented me as an individual, not necessary all my other roles as wife, mother, daughter, caretaker, etc. I had some general ideas and designs in mind; however [Fink's diamond buyer] Clif Burcham helped me clarify the specifics in terms of my style preferences, diamond cut, comfort, etc. and helped me visualize what I actually wanted the ring to look like. He helped me put the vision into reality. The ring really speaks to my personality and individuality.

I was surprised and overjoyed by the frequent updates and communication on the progress of my ring transformation. I never had to ask what was going on because Fink's was always proactive in letting me know. Furthermore, they provided dates for each part of the process and contacted me just to let me know of the status so there were never any surprises. I have been so pleased with my ring. My expectations were exceeded in all areas with Fink's.

I have suggested remounting to several friends since it has given me to opportunity to turn an heirloom into a unique piece which is one of a kind. I hear many girlfriends talk about what they want in a “right hand ring”. I agree that the right hand ring is now a fashion staple for every woman who wants to express themselves as individuals. With the help of Fink's Jewelers, I have a unique right hand ring that celebrates the women in my past and expresses my own uniqueness.

With sincere thanks,
Cindy Siegler

I'm Not Really a Jewelry Person

About every other time I tell someone that I work for Fink's, they will sheepishly tell me, "I'm not really a jewelry person." Last week I heard a story from a friend about someone who had recently gotten engaged. When the time came to get her ring, the bride-to-be went to a local department store and picked out the ring of her dreams. I understand where she's coming from, no need to spend thousands of dollars on an extravagant ring because her tastes are simple.

Most likely her purchase didn't come with much education about the stone or the metal, proper cleaning and care, and what to expect as part of normal wear. When her fiancé bought the ring she'd picked out, it's even less likely that he heard any of the details about warranties or guaranties as excited as he was about his purchase.

Fast forward to the day she notices that her ring keeps catching on her clothes. The clerk at the department store doesn't seem very sympathetic to her story, he suggests she take it to a jeweler. Frustrated, she wears the ring home and decides to be extra careful when she wears it, nervous that taking it to a jeweler might result in some inflated or unnecessary charges for repairs. She's already missing one very important factor: Trust.

Even more frustrating is what could happen next. A few months after the bent prong started catching on her clothes, it finally breaks. One weekend at the beach, she notices that her diamond is missing and she's heartbroken! As soon as they get back home, she goes back to the department store and tells the salesperson about what happened, only to learn that the manufacturer has gone out of business and they can't order another ring like the one she'd picked for her engagement ring. Of course, the department store doesn't have a policy to replace the diamond — she's lost the money they spent and the ring of her dreams. Now she's even more disappointed in what her purchase was lacking: Service. *

You don't have to be a "jewelry" person to appreciate what Fink's Jewelers offers. Our sales associates are trained to understand diamonds and metals in order to inform and empower our customers. No matter how small or large the stone and setting, our customers are treated to the same process of discovering the diamond in their ring. Even the smallest diamond has dazzling distinctions of clarity, color, cut and carat weight for the owner to understand.

Our Diamond Guarantee adds exceptional value to every purchase. By bringing their ring back to our locations for a regular complimentary inspection, our customers get the benefit of being aware of any issues which may arise before they become problematic. And if they ever lose their diamond from the setting, we'll replace it for them. (Read about Fink's Diamond Guarantee here.)

At Fink's we always want to work within your budget. We offer diamond engagement jewelry to suit even the most modest tastes and we can always design something just for you if you don't see something in the case. And every diamond we sell meets our Superior Quality Diamond standards. You don't need to sacrifice service and trust to feel like you've made the wisest choice for your budget and tastes. Not everyone can be a "jewelry" person, but we believe that we can help you be a "value" person and a "trust" person when it comes to diamond jewelry.



* While this may seem like an unfair portrayal of a department store purchase, it can actually be a very likely portrayal of a jewelry purchase made anywhere. Jewelry must be cared for and maintained properly to avoid damage and loss. A jewelry purchase that doesn't come with education about care, cleaning, and regular inspection can easily turn out like this one, no matter how much the item cost.

_____________


Prior to joining Fink's Jewelers as eCommerce Manager a year ago, Denise Stanley owned an advertising agency in Roanoke, VA. She can be found Twittering and Facebooking about Finks.com daily. She enjoys being mommy to her two fantastic daughters.

Bling of the Month: Baby Baubles

A growing expectation among expectant women these days is receiving a token to commemorate their journey into motherhood. A “push present” or “baby bauble” is a gift from a new dad to the new mom, celebrating the birth of their child. According to Wikipedia, the tradition of giving gifts to a new mother has roots in England and India. As a gesture of appreciation and respect for carrying their child for nine months and “pushing” through labor, dads give a special gift that will last a lifetime. Here are a few of our picks for pretty baubles that the mothers-to-be will love.

Tiny Treasures Initials
Italian designer Roberto Coin has created Tiny Treasures in diamond and white gold that give a woman a reason to wear diamonds every day. Each tiny pendant features pave diamonds set in 18k gold. Start off with her initial, then add one as each child is born. Initial pendants start at $380 each, large cursive initials start at $4000.

Eternity Bands
A slim Fink's Diamond Eternity band can be worn as a right-hand ring or paired with other rings. Available in platinum, palladium, and 18k yellow or white gold, our bands feature diamonds that meet the standards we use to classify our Fink's Superior Quality Diamonds. For an extra-special touch, ask about including your baby's birthstone to create a family ring she'll cherish. Diamond bands shown start at $1050, prices vary with finger size and metal choice.

Charm bracelets
A charm bracelet is frequently referred to as her “Lifetime” bracelet, growing over the years to one day be passed on to her daughter, continuing the tradition of charm collecting from generation to generation. Choose a few charms to mark this special occasion, then add to it every year. Available in gold and sterling silver. As shown, $360.

Pearls
A strand of pearls is a classic jewelry must-have and a strand of Mikimoto Akoya pearls are as near-perfect as can be. Available in various lengths with 18k white or yellow gold clasps, starting at $1610. Now through June 30, you'll receive a free pair of matching pearl stud earrings when you purchase a strand of Mikimoto Akoya pearls.

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Prior to joining Fink's Jewelers as eCommerce Manager a year ago, Denise Stanley owned an advertising agency in Roanoke, VA. She can be found Twittering and Facebooking about Finks.com daily. She enjoys being mommy to her two fantastic daughters.

Jewelry Shopping in the Digital Age

There is a lot of talk in the jewelry industry about the merits of shopping online versus shopping in stores. Most retailers are on one side of the argument or the other based on how their store operates. Fink's is different from so many of our competitors because of our approach to both.

The relationship between our stores and our website is part of what helps Fink's provide a unique shopping experience for our customers. Because we've been in business for almost 80 years, we have the benefit of a long-standing reputation in our communities. Our customers are familiar with our quality and trust our service.

So many retailers discourage their customers from shopping with online retailers because the competition is fierce; there's always someone willing to sell consumers something at a rock-bottom price. The quality of the merchandise is questionable and there's no support when customers need service, repairs, or sizing.

What makes the Fink's Jewelers online customer experience so different is that our merchandise is backed by long-standing vendor relationships and the knowledge and experience of our buyers and staff.

When Fink's customers choose to shop online, they get peace of mind from shopping with a reputable company. The eCommerce department offers personalized services on all orders, including gift wrapping and personal shopping. Returns and special orders are handled promptly and customers enjoy quick responses to emails and phone calls.

These days, it's not uncommon for customers to browse our website before visiting our stores no matter how many times they've shopped with us before. Knowing this, we update products and prices on our website daily. Our online inventory has grown from about 300 items a year ago to now almost 2000 pieces of jewelry. Shoppers know they can't find everything they want in each store, so our website lets them see an expanded selection of merchandise whenever they want. It makes it so easy for customers to come to our stores ready to buy. Our sales staff in our stores work with our eCommerce department to create the best experience for every Fink's customers.

When Fink's customers prefer to shop in our stores, they enjoy the convenience of browsing large merchandise selections from some of their favorite designers. From our website, they can request to see an item in a store nearby, then try it on buy it when it's convenient. No matter how you prefer to shop, we're certain that you'll be pleasantly surprised with everything Fink's has to offer.

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Prior to joining Fink's Jewelers as eCommerce Manager a year ago, Denise Stanley owned an advertising agency in Roanoke, VA. She can be found Twittering and Facebooking about Finks.com daily. She enjoys being mommy to her two fantastic daughters.

When is a Watch not a Watch?

by Denise Stanley, Fink’s Jewelers, eCommerce Manager, Roanoke, VA

So, when is a Watch not a Watch? When it's not authentic.

Seems logical, right? But in the world of internet shopping where millions of virtual items are at our fingertips for immediate purchase, finding authentic merchandise isn't always easy.

When you're in the market for a brand name timepiece, you're likely to go online to find the nearest retailer. You browse through their selection and locate the one you have in mind. Then you notice the price, and click-click, you're comparing prices across a few websites to find the same item at the lowest price. In less than 30 minutes you've found exactly what you want at the cheapest price you can locate and are ready to enter your credit card and buy it.

Beyond the obvious fear of credit card fraud and shady websites, you might hesitate for a minute because you've never heard of this retailer before. But they have a nice-looking website and obviously have a huge selection, so they must be a good source. Besides, they have a great return policy and money-back guarantee.

The pitfall to online shoppers, especially in the world of brand names, is the Unauthorized Dealer. Sometimes called "Grey Market" retailers, the merchandise they sell is of uncertain origin. You might be buying used, reconditioned, altered, or even knock-off merchandise and worse, you probably won't find out in time to use that generous return policy.

Wanting to save 15-30% on an expensive item, many of us can be easily lulled into trusting a web retailer. In this situation it backfires when you need to have the watch repaired and bring it to an authorized dealer to send it to the manufacturer. The $500 you saved means nothing when you learn you've paid $1800 for a fake watch and the manufacturer won't repair it.

We all love a great deal, but grey market retailers devalue the brands you love. As a rule of thumb, ONLY shop on the websites of authorized retailers. (You can find authorized retailers on the brand's website.) An authorized retailer will NOT make repairs in-house when the item is under manufacturer's warranty (this will void the warranty). They will NOT sell outside of their territory (this is a violation of the vendor restrictions). They will NOT offer you a discount on new merchandise and will only honor price considerations with the manufacturer's approval.

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Prior to joining Fink's Jewelers as eCommerce Manager a year ago, Denise Stanley owned an advertising agency in Roanoke, VA. She can be found Twittering and Facebooking about Finks.com daily. She enjoys being mommy to her two fantastic daughters.

What Makes our Swiss Timpieces so 'Fine'

by Carlos Colmenero, Fink's Jewelers, Store Manager at The Streets at Southpoint, Durham, NC

Time to ‘Blog’ my marketing director says ... Hmmm, what to write about? How about a passion of mine, fine timepieces. To me a nice wristwatch is like a great cigar after a steak at Ruth’s Chris ... it just gets my juices flowing! Seriously.

I can remember coming to this company about 6 1/2 years ago. I had only sold watches like Seiko, Citizen and Movado just to name a few. Nice watches, don’t get me wrong. The difference is how they are made, mass production vs. mass inspection. I've learned that a watch connoisseur would rarely settle for a watch that is not self-winding if given the choice.

It’s not just the name of the brand, but how the watch is made that is so sexy! The great thing about my job is I get to visit these beauties EVERY DAY!! We carry watches like Patek Phillippe, Rolex, Bretling, and many more. Watches that take 8 months to make from start to finish. I guess the craziest thing about selling nice timepieces is that 95% of people in America don’t own a watch over $500. All the watches we have in our store are over $500, so I always say I live in a warped universe.
The reality is, the watches tend to be more expensive just because there is a lot more hands-on craftsmanship. For instance, Breitling sends every one of their watches to a test facility in Switzerland called the C.O.S.C where they are unbiasedly re-tested to ensure perfect accuracy. They have to be accurate to -4 to +6 seconds a day for self-winding, automatic timepieces. They also created the first and only quartz watch that is C.O.S.C certified, (the C.O.S.C. had never given the certificate to anyone for a quartz watch because they are usually pretty accurate at +,- 30seconds a year. That’s pretty good timekeeping but for a battery operated watch, very common). They have the ‘superquartz technology that is accurate to within +,- 3 seconds a year… the most accurate timepiece in the world!

Myself, I like the old fashioned way of keeping time. Besides, Marc Fink won’t mind if I’m 6 seconds late, (ya right!) Just think, A watch that has no battery… just running off the movement of your wrist! I heard someone once say, "It’s like a tiny miracle going on in there!" and it’s true. It is old-world craftsmanship that propels the watch….the meticulous love of a watchmaker painstakingly putting together an instrument that contains in some cases over 500 individual parts! Wow.

The part I love the most is just the feeling you get when you wear them. You know you have a great timepiece when you want to wear short sleeves when it is 35 degrees outside! You’re either crazy ... or in love with time! I have many clients and friends who have great watches. Some have a watch for different outfits. Others have just one that they love.

The truth is whether you spend $500 or $50,000, watch making and watch buying are precious arts. The right watch says a lot about you, but does not define you. As a guy especially, it is one of the few things you can get away with these days. They might be able to question the earring in your ear ... but never the timepiece on the wrist!

Carlos has been in the jeweler industry for 12 years, over half of that with Fink's. He and his beautiful wife Lori have been married for 10 years and have a superstar son, Kobe and a baby daughter, Avery.